Sunday, February 14, 2010

SMS marketing and Valentine's day

SMS offers are the latest in-thing. So, this dude got a message on Valentine's day.

AA-Offer
Only for you! Treat your Valentine with Special Sundae at any Baskin Robbins parlour for just Rs 129. Valid from 12-14 Feb 2010. Show SMS to avail offer!

This is by-far the latest development in push-Marketing mechanisms. With bulk SMS rates falling by the day, marketing has never been this cheap.

But then, it's not just marketing which is cheap. This dude forwarded the SMS to his loved one with a line, 'Go have a Special Sundae and send me the bill. :-D'

The loved one, however, did not find it funny. He got dumped on V-day.

Do I see a smiling Shiv Sainik somewhere?