'Tu' cents on 'Tu'borg

Bhaiya, this is how it is. Tuborg beer bottle is the biggest invention after internet. Period.

Infact, it comes close to being the biggest invention in the history of mankind. Okay, wheel was a great invention, but what good is a wheel when you are having pizza.

Tuborg is changing the whole game in the beer market of India. With all foreign brands now brewing here in India, including Budweiser, Carlsberg, Corona, Tiger et al. - Kingfisher is going to face a tough time ahead. And with innovations such as that in Tuborg, the importance of design and packaging takes critical importance. Tuborg bottle proves and God loves us and wants us to be lazily happy and happily lazy.

For those who haven't tried it, go grab a bottle. Do not worry about an opener or a nail-cutter, or strong teeth, or any other niche skill. To sum it all up, I'll quote a friend whose statement could be the best jingle/punchline for Tuborg ads in India.

He remarked after a few pints, when his bladder was gladder - "Ab main bhi khol sakta hoon".

ps. Cannot help but remember Goti's way to toast. Arz kiya hai, Chee-arz.